Word of Mouth Basic Training
The Word of Mouth Basic Training Podcast, from the Word of Mouth Marketing Association. Hosted by Dave Evans of HearThis.com, it features interviews with leading experts contributing to word of mouth as a marketing vehicle.
Fred Reichheld on Good Profits and True Growth
Taking off on his prior books, author Fred Reichheld talks at length about the difference good profits-those that build on the earned loyalty of current customers, and bad profits, those which arise out of a milking strategy focused on continuous acquisition rather than retention and referral generation.
See complete podcast and subscription details here...Paul Rand on creating effective word-of-mouth
Paul M. Rand is Partner, Global Chief Development and Innovation Officer for Ketchum. In his role, Paul is responsible for Ketchum’s global growth initiative and the creation and implementation of products and services to help clients communicate more effectively. Paul Rand discusses a 4-step process for creating effective word-of-mouth campaigns built around the creation of an honest, sharable story. Paul also talks about negative word-of-mouth, and some of the common misperceptions associated with it.
David Binkowski on strategic marketing initiatives
He combines his eight years of entrepreneurial vision and web experience with his clients’ goals to create strategic online PR and marketing initiatives.
Todd Tweedy talks about acquisition and retention
Todd is no stranger to the worlds of word of mouth and, marketing. In fact, he’s help organizations grow from fewer than 10,000 customers to over 1 million by using word of mouth marketing tactics. His company - Boldmouth.com - is breaking new ground in online advertising by introducing customer-focused approaches to retention and new customer acquisition.
PyroMarketing with Greg Stielstra
Greg Stielstra is the Vice President of Marketing for Thomas Nelson Publishing and the author of PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life. An innovative marketer, author, speaker and consultant, he was the marketing director for numerous best-selling books including The Purpose Driven Life, the best-selling hardcover book in history. He now works as Vice President of Marketing for Christian Trade Books at Thomas Nelson Publishers.