Boot Rap: The voice of the Bootstrap Network
Audio programs designed for Bootstrap Entrepreneurs presented by the Bootstrap Network at www.bootstrapnetwork.com. The Bootrap is edited by Sound Quality at http://www.soundqualityinc.com
David Galenson speaks with Bootstrap Art
David Galenson, author of Old Masters and Young Geniuses, spoke with the the Bootstrap Art Subgroup. Marcy Hoen, Bootstrap Contributor and founder of Austin Art Start, interviewed David. Bootstrap Art member Dara Chambers shared her reactions on the Bootstrap Austin Blog. Beyond art, a bootstrap analogy was struck, particularly that Galenson’s old masters/experimentalists correspond to bootstrappers, while young geniuses/conceptualists are similar to funding-driven entrepreneurs.
See complete podcast and subscription details here...Brian Massey: Online Conversion
Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.
Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:
- Get Upside Down
- Know your Conversion Rate
- Advertise on your own site
- Action Drives Strategy
- Conversion happens over time
- Email is your Social Network
Brian Massey’s Conversion Presentation Slides
Links
Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog
Paul Carroza
Paul Carroza of RunTex presented to the Bootstrap Network on February 11, 2008.
David Smith on Digital Convergence
Futurist David Smith shares his insights on convergence and the opportunities this creates for bootstrap companies. He encourages us to think horizontally rather than vertically about our businesses and suggests that bootstraps, due to their size and nimbleness, are well positioned to take advantage of this key trend.
Cliff Redd
Cliff Redd, Executive Director for the Long Center spoke to the Bootstrap Art Subgroup. The Long Center will not only house the symphony, ballet and opera; it will also include many performance disciplines and bring together the diverse Austin arts community. Unlike other similar projects around the country, the center is funded solely from private donors. The City of Austin has assisted by providing a 50yr renewable lease of the land.