Boot Rap: The voice of the Bootstrap Network
Audio programs designed for Bootstrap Entrepreneurs presented by the Bootstrap Network at www.bootstrapnetwork.com. The Bootrap is edited by Sound Quality at http://www.soundqualityinc.com
Brian Massey: Online Conversion
Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.
Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:
- Get Upside Down
- Know your Conversion Rate
- Advertise on your own site
- Action Drives Strategy
- Conversion happens over time
- Email is your Social Network
Brian Massey’s Conversion Presentation Slides
Links
Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog
See complete podcast and subscription details here...Paul Carroza
Paul Carroza of RunTex presented to the Bootstrap Network on February 11, 2008.
David Smith on Digital Convergence
Futurist David Smith shares his insights on convergence and the opportunities this creates for bootstrap companies. He encourages us to think horizontally rather than vertically about our businesses and suggests that bootstraps, due to their size and nimbleness, are well positioned to take advantage of this key trend.
Cliff Redd
Cliff Redd, Executive Director for the Long Center spoke to the Bootstrap Art Subgroup. The Long Center will not only house the symphony, ballet and opera; it will also include many performance disciplines and bring together the diverse Austin arts community. Unlike other similar projects around the country, the center is funded solely from private donors. The City of Austin has assisted by providing a 50yr renewable lease of the land.
Art Critic Till Richter
On February 5, local art critic Till Richter joined the Bootstrap Art Subgroup to give his insights into how one might get the attention of art critics and publications, and what it takes to become a successful artist at the international level. One of the key points Till made is that regardless of what level of success you wish to achieve, you must decide what that is, and make a determined effort to reach that goal. Listen to our podcast to hear more of Till’s insights and suggestions.