Featured Audio
Our "Featured Audio" podcast includes selections of innovative, informative podcasts created by marketers using the HearThis.com podcasting platform. By subscribing to this podcast you'll receive a sampling of our podcasts.
Brian Massey: Online Conversion
Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.
Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:
- Get Upside Down
- Know your Conversion Rate
- Advertise on your own site
- Action Drives Strategy
- Conversion happens over time
- Email is your Social Network
Brian Massey’s Conversion Presentation Slides
Links
Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog
See complete podcast and subscription details here...Paul Carroza
Paul Carroza of RunTex presented to the Bootstrap Network on February 11, 2008.
Rosy Jalifi
Our February Bootstrap-Austin meeting featured Rosy Jalifi from the Smalll Business Development Program. Rosy, along with members of her team, gave our Bootstrappers a unique overview of the SBDP services offered, many of which are free or have very little cost. The SBDP is sponsored by the City of Austin and is specifically designed to empower small/medium sized businesses to be successful.
The Boot Rap is edited by Sound Quality.
LinkedIn.com in the Job Search
How can LinkedIn.com be used in a job search? Brian Massey leads the discussion at the Lauchpad Job Club of October 13, 2006. The Launchpad Job Club is a resource for job hunters in Austin, Texas.
Dowload the slides (PDF)
View Brian’s profile at http://www.linkedin.com/in/bmassey
Brian blogs at http://customerchaos.blogspot.com
Bruce Krysiak on Mavens
Bijoy interviews Bruce Krysiak, cofounder of Aviri and Maven extraordinaire. Bruce discusses how Mavens deepen their capabilities, evolving from one-to-one, one-to-many and many-to-many modes. Bruce describes the Maven’s lead role in the Ideation process and how Evangelists and Mavens dance together to create the key output of Ideation: the Demo.