Here’s your checklist.

Preparing for a podcast is actually quite simple:

Think through what you want to say, and over how many podcasts you want to say it. Will this be a one-time message that is applicable for the coming year? Or this the first of a monthly series?

Then, write it out: at least an outline, and at most an actual script. Read it aloud. Practice the words until you flow smoothly through what you want to say.

Finally, record it. You’ll be amazed at how easy it is to create an effective podcast if you simply prepare yourself for it.

After recording you’ll of course want people to hear what you have to say. There are essential syndication practices, but think too about who you are trying to attract. Then, look at your existing website, email campaigns, and other online and offline efforts: where could you add a link or note about your podcast?