A HearThis.com Blog
We love audio. Here's the why, how and what of Internet audio. By Dave Evans, Margaret Harrist and Brian Massey
The Perfect Podcast Experience
Today, I had a podcast experience that was perfect both for me and for a marketer.
I was driving to work, and my eMarketer podcast began playing. This is a new, but excellent series that I recommend to all marketers. It’s a professionally produced podcast, so my brain thinks it’s radio, and I have trouble staying tuned in.
Then they said the word “Podcast.” This is not radio.
The article they summarized in their podcast was right up my alley, but I was driving, so there was no way to take action.
Then I arrived at work, opened my email inbox and there was my eMarketer eNewsletter, the one featuring the article. This is what I consider to be the perfect podcast experience.
The real moral of this story is that email and podcasting go hand-in-hand. I found the podcast through their eNewsletter, which I receive via email. After subscribing, the eNewsletter was important for me to get the full value of their service. AND I’m recommending that my clients purchase their studies.
Podcast+Email=VALUE
