Word of Mouth Basic Training


The Word of Mouth Basic Training Podcast, from the Word of Mouth Marketing Association. Hosted by Dave Evans of HearThis.com, it features interviews with leading experts contributing to word of mouth as a marketing vehicle.

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Virgil Simons and the launch of Prostate.net

Recognizing that a barber is often someone with men talk about anything, Virgil has a hunch that barbers would be ideal agents in a word of mouth campaign. Virgil’s hunch paid off.


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George Silverman, author and consultant, on why word-of-mouth is essential now.

George takes the interesting approach of considering word-of-mouth as a part of the solution to the clutter issue facing marketers. As George notes, word-of-mouth can actually reduce the volume of information aimed at consumers while raising the quality and relevance of what gets through.


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Andy Sernovitz, CEO of WOMMA, talks about WOMMA and the rise of word-of-mouth.

As the center or gravity for word-of-mouth, WOMMA plays a critical role in the development of this medium. At the same time, the medium itself and the needs of its members define the growth path for WOMMA. CEO Andy Sernovitz talks about these issues and how WOMMA has successfully navigated the challenges facing any early trade group.


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Jim Nail, CMO of Cymfony, talks about the structural issues that face wom marketers

Talking is easy: doing something is more difficult. This simple idea underlies the challenges of traditional marketing and product development teams as they learn to respond to consumers and to what they have to say as they take control of the brand.


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Terri Whitesel on marketing to women.

Beginning with the differences when marketing to women versus men, Terri talks about the keys to effective word-of-mouth and how it applies to all marketers.


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