Word of Mouth Basic Training
The Word of Mouth Basic Training Podcast, from the Word of Mouth Marketing Association. Hosted by Dave Evans of HearThis.com, it features interviews with leading experts contributing to word of mouth as a marketing vehicle.
Steven Nicks on BtoB Word of Mouth
Steven Nicks is a founding partner of The Phelon Group and leads the firm’s operations and service delivery. With 17 years of proven experience in strategy, marketing, and large-scale enterprise implementations, Steven brings a strong consulting background and a unique blend of innovation and strategic thinking, coupled with the ability to understand technology from both a business and technical perspective.
An interview with Jackie Huba
Jackie talks about taking a company’s best customers and turning them into influential, loyal, and enthusiastic evangelists. She will lead a workshop at the WOMMA conference in January: during her interactive presentation on creating customer evangelists, participants will learn how to develop grassroots marketing strategies and programs that create communities of influencers who expand and drive sales.