Word of Mouth Basic Training


The Word of Mouth Basic Training Podcast, from the Word of Mouth Marketing Association. Hosted by Dave Evans of HearThis.com, it features interviews with leading experts contributing to word of mouth as a marketing vehicle.

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Max Kalehoff on what’s NOT word-of-mouth.

You’ve heard prior guests talk about what word-of-mouth is. In this interview, BuzzMetrics Vice-President Max Kalehoff talks about what ISN’T word-of-mouth, and why, and offers insights into measurement and tracking. Max Kalehoff, Vice President of Marketing for BuzzMetrics, leads marketing and communications, and supports strategic partner and product development. Max talks in depth about trust, engagement, and the role of word-of-mouth as a component of an overall marketing campaign.


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Bob Garfield talks about word-of-mouth and traditional advertising

Almost as a response to the increasing clutter and noise levels along with the trust issues associated with traditional ads, Bob shares his point of view on the new social marketing channel.


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Kevin Burke on Marketing to Moms

Kevin Burke founded lucid marketing in 1998 to lead brand marketers in strategizing and implementing marketing programs that build successful relationships with their customers. Lucid build relationships, relevance and trust with Mothers for the worlds’ premier brands.


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Geoff Ramsey on Word of Mouth

Geoff cites numerous studies in this interview that support the emergence of word of mouth as a prime channel and its developing listener and participant base.


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An Interview with Tom Eiland

During this podcast Tom talks in detail about an actual campaign run at the community level, and about the method behind successful word-of-mouth campaigns.


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