Word of Mouth Basic Training


The Word of Mouth Basic Training Podcast, from the Word of Mouth Marketing Association. Hosted by Dave Evans of HearThis.com, it features interviews with leading experts contributing to word of mouth as a marketing vehicle.

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Sean Glass and Chris LaConte of Higher One talk about college campus word-of-mouth.

When an early Higher One product launch was threatened by negative—and wrong—buzz, Sean and Chris decided to fight fire with fire. They haven’t looked back since.


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Dave Balter takes about genuine word of mouth.

Dave Balter is a leader in word-of-mouth: he’s defining the role of genuine, experience-based word-of mouth as a marketing channel.


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Samantha Skey on Youth Marketing and Word of Mouth

Built around volunteerism at the college level, Samantha shares details about recent POLO Jeans campaign and the attraction of cause and social marketing in the youth segment.


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Don Peppers talks about customer satisfaction and word-of-mouth stimulation.

Citing real-life examples, Don goes in depth on the roles that employee empowerment, ownership, and excellence in service play in driving positive word-of-mouth.


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Mark Kingdon on effective viral and word of mouth campaigns.

Marketers willing to take risks are at the heart of the emerging non-traditional campaigns going the distance. Mark shares insights into what makes effective viral and word of mouth efforts tick


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