Global Marketing


Marketing trends and issues of interest to marketers with a global focus.

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Global Marketing

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Martin Oetting, Gründer von MemeticMinds. (Deutsch)

Heute interviewen wir Martin Oetting, Gründer von MemeticMinds und Doktorand an der Europäischen Wirtschaftshochschule in Berlin. Martin bloggt regelmäßig auf connectedmarketing.de über Viral Marketing und Mundpropaganda.


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Martin Oetting, founder, Memetic Minds. (English)

Today, we’ll be interviewing Martin Oetting, Martin Oetting, founder of MemeticMinds and doctoral candidate in Berlin.
Martin talks about word-of-mouth in Europe and in Germany, and about ‘Connected Marketing,’ a recent book to which he contributed. (English)


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Gustavo Entrala and Alvaro Gonzales-Alorda (in English)

Based in Madrid. Gustavo and Alvaro are recognized experts in word-of-mouth marketing in Spain.


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Gustavo Entrala and Alvaro Gonzales-Alorda (Español)

Ambos trabajan en Madrid y estan reconocidos como los mayors expertos en marketing bocaoreja de Espanya.


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