The Official Podcast of the American Marketing Association Austin Chapter.
Jeffrey Eisenberg: Waiting for Your Cat to Bark
For years, we’ve been ringing our metaphorical marketing bell expecting our prospects to salivate with anticipation for our products and services. But, what if our prospects aren’t dogs?
Jeffrey Eisenberg explores the changes that have taken place in the way customers react to our marketing, presenting the concepts that underlie his company’s Persuasion Architecture methodology.
These concepts can be found in the new book Waiting for Your Cat to Bark written by Jeffrey and his brother Bryan Eisenberg. This is the first self-published book to hit the New York Times, Wall Street Journal, and USA Today best sellers lists. Furthermore, it contains an 80 minute video CD recorded here in Austin.
Photography Courtesy Frank Portell
The Elevator Speech: What do you do and why should anyone care?
Andy Craig with Fair Share Consulting and ElevatorSpeech.com uses popular media to drive home his recipe for a clear, concise, consistent elevator speech. Andy speaks at the May 2006 meeting of the American Marketing Association, Austin Chapter.
Audio runtime is 46:22.
- Does anyone talk like this on the weekends?
- Compelling first impressions: Think Blink by Malcolm Gladwell
- A bad elevator speech example from 60 Minutes
- Get to the point
- The “So What? Who Cares?” test
- Daily Show example: A long-assed answer
- Tell a compelling story
- Daily Show Example: Drop industry buzzwords
- Bono example: Memorable storytelling
- Golfsmith case study
- Remember it’s not about you
- Daily Show example: Talking points
- Put your CEO on camera
- Great storyteller: Chief Justice John Roberts
- Daily Show example: Drop the technical jargon
- Develop one elevator speech for the entire company
- Clinton war room example: It’s the economy, stupid!
- Practice your elevator speech
- Andy’s elevator speech
- Think from the customer’s perspective
- Go to elevatorspeech.com for more examples
Steve Hall of AdRants
Steve Hall offers daily critiques of the advertising and marketing world through his very popular Adrants blog. In this interview, Steve talks about the origins of Adrants, and why he does it.
In this interview we talk about how adrants got started, submiting to AdRants, Steve’s short attention span, consumer generated content, social networks, TV, ad:tech, myspace, hi5, multiply, facebook, friendster, Crispin Porter + Bogusky, Advertising Age, TiVo, advertisers as show producers, CBS, ABC, and NBC, Jeff Jarvis, Roy Williams, LinkedIn, SoFlow, TagWorld, Craigs List, eBay, Amazon.
Unlocking the Value of Your Web Site
This panel discussion was held at the May 2006 meeting of the AMA High-Tech Breakfast. A well thought out, content-rich website can provide significant strategic value to your business, including building customer loyalty, educating and supporting customers and prospects, and establishing domain expertise and thought leadership in your high-tech niche. The May High-Tech Breakfast discussion will include tips and techniques for effective website management from leading technology companies.
Mary Simon, IBM Developer Works
Diana Arney, Hart Intercivic
Marueen Carlson, Lifesize Communications
Razil Swarez, Rackspace
Our theme music was created by Denis Kitchen.