Podcast Tools
Let everyone know
Of course, producing and posting a podcast on HearThis.com is not enough. You have to let people know it’s there.
The HearThis.com home page includes a selection of “Featured Audio,� which are some of the most interesting, different or effective podcasts currently posted on our site. If you would like your podcast to be among those featured, just let us know. We highlight new podcasts each week, and those selected as “Featured Audio� will be listed on our home page and added to the HearThis.com feed for all of our subscribers to hear. It’s a great opportunity to significantly expand your audience!
Record your Podcast
With HearThis.com, recording your own podcast is truly as easy as making a phone call.
HearThis.com offers phone-based recording so that you can easily interview clients, customers, or industry experts that aren’t nearby. Of course, you can record your podcast any way you’d like.
Because podcasting can be an informal channel it’s important to be natural; often podcasts are not highly produced, perfectly polished recordings. They should be real, and that means a few “mistakes� are perfectly fine.
If your podcast is part of your formal marketing efforts, it may be worth your while for HearThis.com to help make your podcasts complete and professional-sounding while staying true to your values. We can improve the audio quality if necessary, compose and record an “intro” and “outroâ€? if you’re recording a podcast series, add appropriate music clips and remove parts of the podcast that, ahh, umm, click, pop, would, you know, otherwise be distracting to someone interested in what you have to say.
And if you’d like to have the soothing voices of professional voice talent--or a native speaker in an alternate language-- deliver your message, HearThis.com can help link you up with the best in the business.
One of the big advantages of HearThis.com is that we’ll automatically post your podcast on the HearThis.com website, helping build your audience. No need for you to do any of the fancy, technical behind-the-scenes stuff that makes podcasts easily available. We take care of all that so that you can focus on creating effective podcasts and spreading the word among your target audiences. We offer one of the easiest and most cost-effective ways to create and post marketing podcasts.
If you’d like to learn more about professional voice services, HearThis can help.
Create Your Podcast
Before you start recording or even outline what you are going to say, be clear on what you are trying to achieve.
Do you want to sell more copies of your book? Increase your reputation among current and potential customers? Provide tips and advice that will help people? Add to your demand as a public speaker?
Podcasting for the sake of podcasting is not an effective marketing strategy. Instead, podcasts should be designed to reach a specific audience with a specific set of goals in mind.
Be clear about what you want to achieve, and that will help you to hone your message effectively.
If you need help preparing your podcast script, HearThis can help.
With your goals established, it’s time to think about what you want to say and over how many podcasts you want to say it. Will this be a one-time message that is applicable for the coming year or the first in a monthly series?
Then, start with an outline. Keep in mind what your audience might be doing while they listen to your podcasts. They might be driving to work, walking the dog or exercising. This is the beauty of podcasts for the listener; they are in charge of where and when they hear a podcast.
To get your message across and entice them to hear more of your podcasts, it’s best to limit the length of each podcasts. The average commute time in the U.S. is a bit over 20 minutes; you might plan your podcasts accordingly. Allow a few minutes to get out of the driveway and a few minutes to get into the parking garage: we recommend 14 minutes per episode.
Once you have an outline, you may want to write out an actual script. Whether you read from prepared text or not, it’s best to practice your podcast several times before actually recording it. You might even record it first on a good, old-fashioned recorder to make sure your key messages come across as you intended, it’s well-organized and easy to follow and the pacing is effective. You don’t want to put people to sleep – and you don’t want to throw so much at them in a short time that they end up feeling confused or overwhelmed.
If you’d like to have help in developing effective podcasts, HearThis.com also offers podcast planning and script development assistance . We can help you make sure your podcasts fit well into your overall marketing program and that your messages leave listeners wanting more.
Let’s Get Started.
We created HearThis.comTM to provide individuals, businesses and advocacy organizations with a straight-forward platform that makes podcasting a simple, natural extension of your current communications efforts.
HearThis.com helps busy marketers with a turn-key podcasting package. We offer a set of optional services, too, depending on your needs, your budget, and the way you like to work.
Our economical packages include recording services, professional editing, syndication and hosting. We can even record your podcast using nothing more than a telephone, so fitting time with a key executive into your podcast program is never a problem.
To get started, please contact us and learn how you can get more out of this easy-to-use communications channel today.