The Perfect Podcast Experience

Today, I had a podcast experience that was perfect both for me and for a marketer.

I was driving to work, and my eMarketer podcast began playing. This is a new, but excellent series that I recommend to all marketers. It’s a professionally produced podcast, so my brain thinks it’s radio, and I have trouble staying tuned in.

Then they said the word “Podcast.” This is not radio.

The article they summarized in their podcast was right up my alley, but I was driving, so there was no way to take action.

Then I arrived at work, opened my email inbox and there was my eMarketer eNewsletter, the one featuring the article. This is what I consider to be the perfect podcast experience.

The real moral of this story is that email and podcasting go hand-in-hand. I found the podcast through their eNewsletter, which I receive via email. After subscribing, the eNewsletter was important for me to get the full value of their service. AND I’m recommending that my clients purchase their studies.

Podcast+Email=VALUE

Posted by Brian Massey on Sunday, July 23, 2006