The Perfect Podcast Experience

Today, I had a podcast experience that was perfect both for me and for a marketer.

I was driving to work, and my eMarketer podcast began playing. This is a new, but excellent series that I recommend to all marketers. It’s a professionally produced podcast, so my brain thinks it’s radio, and I have trouble staying tuned in.

Then they said the word “Podcast.” This is not radio.

The article they summarized in their podcast was right up my alley, but I was driving, so there was no way to take action.

Then I arrived at work, opened my email inbox and there was my eMarketer eNewsletter, the one featuring the article. This is what I consider to be the perfect podcast experience.

The real moral of this story is that email and podcasting go hand-in-hand. I found the podcast through their eNewsletter, which I receive via email. After subscribing, the eNewsletter was important for me to get the full value of their service. AND I’m recommending that my clients purchase their studies.


Posted by Brian Massey on Sunday, July 23, 2006