A pair of studies finds that, although podcast downloading is still most popular with the young, an older, professional audience is also beginning to emerge. From eMarketer.com.
Some shifts are detected in the podcast audience.
The findings of the latest Nielsen/NetRatings release on podcasting will come as little surprise to those familiar with the area.
Nielsen/NetRatings reports that 6.6% of the US adult online population—9.2 million users—have recently downloaded an audio podcast; and 4%—5.6 million users—recently downloaded a video podcast.