Max Kalehoff on what’s NOT word-of-mouth.

You’ve heard prior guests talk about what word-of-mouth is. In this interview, BuzzMetrics Vice-President Max Kalehoff talks about what ISN’T word-of-mouth, and why, and offers insights into measurement and tracking. Max Kalehoff, Vice President of Marketing for BuzzMetrics, leads marketing and communications, and supports strategic partner and product development. Max talks in depth about trust, engagement, and the role of word-of-mouth as a component of an overall marketing campaign.


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