Jeffrey Eisenberg: Waiting for Your Cat to Bark
For years, we’ve been ringing our metaphorical marketing bell expecting our prospects to salivate with anticipation for our products and services. But, what if our prospects aren’t dogs?
Jeffrey Eisenberg explores the changes that have taken place in the way customers react to our marketing, presenting the concepts that underlie his company’s Persuasion Architecture methodology.
These concepts can be found in the new book Waiting for Your Cat to Bark written by Jeffrey and his brother Bryan Eisenberg. This is the first self-published book to hit the New York Times, Wall Street Journal, and USA Today best sellers lists. Furthermore, it contains an 80 minute video CD recorded here in Austin.
Photography Courtesy Frank Portell