Demo, Sell, Build: The Bootstrapper’s Way

Bijoy Goswami speaks to the Product Marketing Management Forum of the Austin Software Council on the key process in the Valley of Death phase: Demo—>Sell—>Build. Learn how large companies such as Boeing are using the same techniques to develop their latest jet, the 787 Dreamliner.

Bijoy Goswami is the founder of Bootstrap Austin, a vibrant community of entrepreneurs building companies the old-fashioned way - with little to no startup capital.  Bootstrap was featured in a recent Business Week article.  Bijoy believes bootstrapping is not just for young companies, but can serve as the basis for innovation at large ones.  He has created a total innovation program to help large companies become nimble - like they were when their founders started them.  Bijoy’s diverse background provides him a unique vantage point from which he synthesizes disparate thinking into focused and actionable viewpoints. After graduating from Stanford, Bijoy joined Trilogy Software, where he worked for five years in business development, sales, consulting, and product management.  Bijoy is the founder and CEO of Aviri.
Links:
ATC event page
ATC: www.austintechnologycouncil.org
Boeing site: www.newairplane.com