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Bruce Krysiak on Mavens

Bijoy interviews Bruce Krysiak, cofounder of Aviri and Maven extraordinaire. Bruce discusses how Mavens deepen their capabilities, evolving from one-to-one, one-to-many and many-to-many modes. Bruce describes the Maven’s lead role in the Ideation process and how Evangelists and Mavens dance together to create the key output of Ideation: the Demo.

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Social Media Executive Seminars was developed by thought leaders from the corporate, agency and social media worlds for the exclusive purpose of providing strategic, actionable social media insight to senior management teams at the world's leading organizations.

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