Brian Massey: Online Conversion

Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.

Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:

  1. Get Upside Down
  2. Know your Conversion Rate
  3. Advertise on your own site
  4. Action Drives Strategy
  5. Conversion happens over time
  6. Email is your Social Network

Brian Massey’s Conversion Presentation Slides

Links

Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog


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