Brian Massey: Online Conversion
Brian Massey is a Conversion Scientist for Conversion Sciences and the author of the Customer Chaos blog.
Since founding Conversion Sciences, Brian has helped small and medium-sized businesses turn their Web traffic into leads and sales. In this presentation, Brian discusses six ways a business owner should look at their Web site:
- Get Upside Down
- Know your Conversion Rate
- Advertise on your own site
- Action Drives Strategy
- Conversion happens over time
- Email is your Social Network
Brian Massey’s Conversion Presentation Slides
Links
Cluetrain Manifesto
Google Analytics
FutureNow WeWe Meter
Feedburner.com
Startup Metrics for Pirates
GrokDotCom Conversion Rate Blog
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