Global Marketing

Subscribe to the Global Marketing podcast series.

To subscribe, click the RSS 2.0 button and then copy|paste that URL into your podcast subscription control. For iTunes users, copy the link, click “Advanced” on the podcast window, click “subscribe” and paste the link. Then click “BACK” to return to this screen.

Executive Seminars

While interest in social media among businesses is exploding—over 700,000 businesses already have a company page on Facebook—too many companies are actively engaged in various aspects of social media without a fundamental business strategy in place or adequate knowledge at the senior management level to leverage social media effectively.

Engage Your Customers

Following on “Social Media Marketing: An Hour a Day,” “The Next Generation of Business Engagement” by Dave Evans shows you how to apply collaborative, social technology to business, shortening the innovation cycle and building stronger relationships with your customers, partners and suppliers.

Learn To Use Social Media

Featuring 55 practical, hands-on exercises, “Social Media Marketing: An Hour a Day” by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

What is Bootstrap?

Bootstrap Austin engages its members in the key QUESTion: what is bootstrap?

Bootstrap members provided their answers to the question at the May 11, 2009 meeting. This 20 minute BootRap Podcast provides highlights of the discussion. Two key points emerge: first, bootstrap members have some of the most incredible insights and wisdom to share with each other! Second, there is no ONE definition of bootstrap - we all come to it in our own way and in our own time. Bootstrap members featured in the conversation: Kim Brushaber, Jason Howell, Marcy Hoen, Kevin Koym.

Follow the conversation on twitter - @bootstrapaustin and tweet your answers!