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The Ripple Effect

Andy Sernovitz, CEO of WOMMA, talks about WOMMA and the rise of word-of-mouth.

As the center or gravity for word-of-mouth, WOMMA plays a critical role in the development of this medium. At the same time, the medium itself and the needs of its members define the growth path for WOMMA. CEO Andy Sernovitz talks about these issues and how WOMMA has successfully navigated the challenges facing any early trade group.

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