A Predictably Irrational Conversation with Dan Ariely

Since spending three years in recovery from severe burns,Dan Ariely has fashioned himself as an observer of human nature, and
especially of how humans are influenced by irrationality when making supposedly “logical” decisions.

Brian Massey interviews Dan to gain his insight into human behavior and help us solve some of the problems we solve every day
as marketers, businessmen and, in general, persuaders trying to influence our prospects decisions.

Dan is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIG’s Media Laboratory and the
Sloan School of Management. He is also a researcher at the Federal Reserve Bank of Boston and a visiting professor at Duke University,
where he is calling us from. Ariely wrote his book while he was a fellow at the Insitute for Advance Study at Princeton.

In addition to his book, you can read his blog at www.predictablyirrational.com.


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