Global Marketing

Subscribe to the Global Marketing podcast series.

To subscribe, click the RSS 2.0 button and then copy|paste that URL into your podcast subscription control. For iTunes users, copy the link, click “Advanced” on the podcast window, click “subscribe” and paste the link. Then click “BACK” to return to this screen.

How It Works

Whether you want to communicate with customers, prospects, industry colleagues or perhaps others who share your interests, podcasts are a great way to communicate.

But what if you have never produced or posted a podcast before? And what if you’re not sure how podcasts would fit it with your overall marketing program?

That’s where HearThis.com comes in. We offer a range of services to match your your needs and business objectives.
HearThis.com offers both turn-key and a-la-carte services. Whether you’re new to podcasting or an old hand, we provide services designed to help you leverage the power of podcasting without gettting bogged down in the details.

We make it easy for your company or organization to leverage the power of podcasting—and create a compelling new communications channel for your key audiences.

Contact HearThis

HearThis.com is a service of Digital Voodoo located in Austin, Texas.

You can reach us by phone or email:

Phone: 512-266-9288
PodcastManager@HearThis.com

Kevin Koym: How Will Social Networks Affect Entrepreneurship?

Kevin Koym is the founder of Enterprise Teaming and authors the Enterprise Tribe blog. He explains how the four conceptual shifts, outlined in his upcoming book, offer unprecedented opportunities for bootstrap entrepreneurs to build their businesses using “Enterprise Tribes.” Bootstrap Austin is an example of an Enterprise Tribe. 

Barry Thornton on Ideation

Talk to customers, get feedback, and shape your product into something customers will pay for. These were some of the words of motivation that Barry Thornton offered in talking to the Bootstrap Austin Ideation group on July 21, 2008. Thornton, founder of Clear Cube and current owner of startup Austin Medical Research, offered a number of insights into the bootstrap process, one that he has repeated frequently since launching a concert promotion business in college.

Thornton’s philosophy involves starting from wherever you are. He said the startup idea doesn’t have to be perfect. All you need is an idea and a passion to get started. By talking to customers, you will mold the idea into a workable form. Then by injecting passion into the idea, others will follow.

“I don’t ever think of anything myself,” he said. “Ego gets in the way a whole lot. I find the best people to come up with ideas for me are customers, people who will give me money for the idea.”

Read the rest of the article on the Bootstrap Austin Blog.