An interview with Jackie Huba

Jackie talks about taking a company’s best customers and turning them into influential, loyal, and enthusiastic evangelists. She will lead a workshop at the WOMMA conference in January: during her interactive presentation on creating customer evangelists, participants will learn how to develop grassroots marketing strategies and programs that create communities of influencers who expand and drive sales.

The Influentials: How to Identify, Reach, and Motivate Key Influencers

Ed Keller -- consultant, author, and speaker -- is widely recognized as an authority on consumer trends and forces driving consumer market behavior in the US and around the world. In 2005 Ed established his own consultancy. Ed's book, The Influentials, co-authored with Jon Berry, established him as a leading authority on word of mouth marketing. The Influentials was selected as one of five finalists for the 2004 Berry-AMA Book Prize for Best Book in Marketing, an honor that recognizes books whose innovative ideas have had significant impact on marketing and related fields.