Today, I had a podcast experience that was perfect both for me and for a marketer.
I was driving to work, and my eMarketer podcast began playing. This is a new, but excellent series that I recommend to all marketers. It’s a professionally produced podcast, so my brain thinks it’s radio, and I have trouble staying tuned in.
Then they said the word “Podcast.” This is not radio.
The article they summarized in their podcast was right up my alley, but I was driving, so there was no way to take action.
Then I arrived at work, opened my email inbox and there was my eMarketer eNewsletter, the one featuring the article. This is what I consider to be the perfect podcast experience.
The real moral of this story is that email and podcasting go hand-in-hand. I found the podcast through their eNewsletter, which I receive via email. After subscribing, the eNewsletter was important for me to get the full value of their service. AND I’m recommending that my clients purchase their studies.
A pair of studies finds that, although podcast downloading is still most popular with the young, an older, professional audience is also beginning to emerge. From eMarketer.com.
Some shifts are detected in the podcast audience.
The findings of the latest Nielsen/NetRatings release on podcasting will come as little surprise to those familiar with the area.
Nielsen/NetRatings reports that 6.6% of the US adult online population—9.2 million users—have recently downloaded an audio podcast; and 4%—5.6 million users—recently downloaded a video podcast.
"Spend a half-hour listening to podcasts while answering e-mail, and you've crammed 60 minutes of work into 30."
We tell our clients that podcasts are very effective for multitaskers, more effective even than video. Why? Because you can listen to a podcast while doing other things. Video requires your full attention.
The Orlando Sentinel has declared that multitaskers have created the 31-hour day. I don’t know if that’s good or bad. Judge for yourself.